Since 2008 to recover Hong Kong in succession, mainland China, Singapore market retail business, let performance after the accelerated development, famous New York high-quality goods coach and purse "take back key market" strategy this year also in Taiwan launch, COACH for Asia in 15, ANDRE COHEN President personally visit to Taiwan reveal, this year July and August will also go back Malaysia and South Korea two key market, and in addition to take back the key market retail, increase the man, to set up the digital platform items, and strengthen the quality leather, it is the future of coach bags three key business strategy.
In addition, for international products including: louis vuitton handbag , chanel handbags, Dior brand such as in Taipei 101 in recent opening Asia flagship store, even is the world's largest store, ANDRE COHEN is "calm" say: "do not do this to cover cathedral".

Working in Asia for 20 years and can be the "Asian da" ANDRE COHEN, nature of the Taiwanese market also is very familiar with. He pointed out that, in a world of about 40000 people of the survey found that Taiwan for coach wallet consumer brand recognition as high as 50%, ranking third in the world, after the United States and Japan's 66% 74%.

And now COACH in Taiwan, the market share of luxury accessories rate is about 10%, analysis of the COACH competitive advantage, ANDRE COHEN stressed that the brand of most commodities pricing is almost 50% of the traditional high-quality goods it, especially since the 2009 financial tsunami there again in the price package money pricing, at present only fur clothing and dust coat is belong to the unit price higher commodity, and that is to attract consumers' main reasons. As for now in the United States, Japan and China, the market share of the main market rate, it is respectively 32%, 17% and 6%.

In recent years, the performance of the markets in Asia classic chanel bag in addition to the very bright eye, ANDRE COHEN estimated the European market will also is "amiable luxury" another worth development of virgin land, because they found that, in fact, the so-called founded in Europe global famous international high-quality goods more is Asian in to buy, so the price of high-quality goods belong to COACH, in the European market should have very big development space.

This year chun xia, louis vuitton purses to Classic series as a main, with 1970 s four Classic package money for design to hair, including Madison Satchel, City Bag, Shoulder Purse and Duffle different classical design, and with bright-coloured rich color ornament, such as COACH Classic British Tan British Navy blue and Black brown and Navy are Black, and rare limit Eggshell White egg White, Vermillion scarlet and bright Lime lemon yellow.