Ut*tique: Curated Beauty - Launch Party

Posted by alyson, Apr 24 2009, 10:47 AM in Culture

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Since Closet Couture is all about curated personal style, it was a treat to celebrate the launch of U*tique, the curated beauty vending machine at Studio at Fred Segal last night in Santa Monica.

SmartyLA founder Amy Swift (and CC member!) and I raised a antioxidant-incused-beauty-elixir-and-vodka-tinis to Mara Segal, the U*tique creator who's brilliant eye for product brings order to the chaos of beauty buying. Airia mink eyelashes, Bliss handcream, golden Chantecaille do-it-all compacts, even Envirosacs are one touch, one credit-card swipe and one robot-handled delivery away.

Take U*tique for a spin anytime; it's permanently available at Studio at Fred Segal. Your NBF, the robotic U*tique beauty butler, looks forward to seeing you. Give him a smooch from us? He was such a love. But make sure it's an air kiss... he hates to smudge.



Comments

  Chris, Apr 25 2009, 07:21 AM

Way to go, Mara! I cannot wait for a roll-out in every airline terminal (after security) and in every hotel of the U*tique brand. No more gross travel sized creams and potions.... thank you Mara!


 
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